
Generally
speaking, Tim and the Cow Cab team are glass half full people! Tim is known in the community for his
volunteerism and helping hand, and has become known in his business for his
pleasant and accommodating nature. We
are grateful for our success of the year past and our place in the Central Vermont
community….and we are far too busy to jump on any negative bandwagons!
Tim is
always looking for new ways to serve his clientele and to spread the word about
Capital Cab and Car Service. When
customers mentioned looking for the business on Yelp, Tim made it a priority to
get a business profile up on the website.
He watched with curiosity to see what his first review might reveal…and
that first review revealed the inconsistencies of being a member of Yelp.
The first
review was great….and it was filed under “Reviews Not Recommended” by Yelp. Tim continued to watch, and to see two more excellent
and unsolicited reviews follow the same path.
He began to share his frustrations with the people around him and even
wrote a letter to Yelp. Yelp’s response
was predictably as automated as the software it uses to recommend reviews, but
Tim began hearing stories from others about businesses that have run into
issues with Yelp, and the creative ways they addressed them.
A small
Italian restaurant, Botto Bistro, in CA launched a campaign to become
the “worst rated Restaurant” on Yelp, even offering 25% off meals for a one
star review!
Longman & Eagle Restaurant
in Chicago made their “favorite” recommended Yelp Review into
a promotional postcard! Yelp Complaints has a Blog offering sources for consumers and businesses to report their problems with Yelp and of course they have their own Facebook Page.
I decided to
do some research of my own and found numerous reports that a Freedom of Information act request filed with the Federal Trade Commission
resulted in the
release of over 700 complaints against Yelp over
the past four years. While the FTC blocked identifying information, restaurants
have filed complaints accusing Yelp of filtering out positive reviews, of
harassing them to buy advertising, of refusing to pull libelous reviews, and more.
Yelp is not accredited by the Better Business
Bureau. A visit to the BBB website revealed that on September 16, 2014 the FTC
filed a stipulated order for permanent injunction & civil penalty against Yelp
alleging that Yelp was collecting and using personal information from children
under 13 in connection with operating their online service. Yelp was ordered to pay a $450,000 civil fine
along with other penalties.
Always one to view both sides, I visited Yelp’s site. I learned about the “Yelp Elite Squad” who appear
to be rewarded with private parties and opportunities in exchange for providing businesses with excellent
reviews and also found these helpful insights:
- We use automated software to recommend the reviews we think will be most helpful to the Yelp community based primarily on quality, reliability, and the reviewer’s activity on Yelp.
- There are a number of reasons why a review might not be recommended. For example, the review may have been posted by a less established user, or it may seem like an unhelpful rant or rave. Some of these reviews are fakes and some suggest a bias, but many are real reviews from real customers who we just don't know much about and therefore can't recommend.
- It's also important to note that because our recommendation software is automated, the Yelp Support team cannot manually override the software to recommend or not recommend a review.
Automated software that cannot be overridden seems like a problem if you are a business relying on Yelp to share
information. I have come to the
conclusion that it is a waste of time to join Yelp when you’ve had a fabulous
experience with a business and want to support that business, because you will
be “unknown” and your review will not be seen.
An exception to this may be children under age 13. The Huffington Post weighed in with their 9 reasons NOT to trust Yelp Reviews.
Want to see what all the fuss is about? Here are Capital Cab & Car Service’s three
reviews “not recommended” on Yelp:
Sam C.,
Montpelier: Tim offers top notch service! On top of
that, his 'herd' of Cow Cabs are pristine. He keeps the cars clean, offers
professional help, and is timely. Not your typical cab experience for sure!
Barba M., Providence RI: I spoke
directly with Tim to pre-arrange a late evening pick-up at the Amtrak station
in Montpelier. I was concerned about my daughter's arrival in the dark and need
for transportation to a nearby Park and Ride. Typically cab services pass on
such a short distance but Tim understood my concern and willingly reserved the
booking. Tim promised to monitor his Amtrak App for the train's ETA and he
communicated directly with my daughter via text. He even made sure her car
started at the Park and Ride before driving away. This type of personal and
sincere service was just what our situation needed - this was a professional
and kind experience.
Pat L., Kerrville TX: Capital Cab and Car Service provided fantastic service
for me and my family of six with ample room for luggage and even accommodating
a cello. We were attending a family wedding and coming from Texas.
The driver was completely punctual picking us up from the Burlington
airport and took us to our remote location one and a half hours away and picked
us up three days later. All for a reasonable price, engaging historical
conversation as we passed Vermont landmarks on the drive, and a most helpful
attitude. I highly recommend this company and could not have been more
pleased. They really took the worry out of our long distance trip.
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Tim took this photo of Pat's family for a Facebook post, our first ever cello transport! |
Thanks to our customers for these positive reviews!
We will be a lot more selective moving forward on the websites that we list our services with…and we’d love to see your review on our Facebook page!
We will be a lot more selective moving forward on the websites that we list our services with…and we’d love to see your review on our Facebook page!